INNOVATION
Creative works are the intellectual property of the people who create them.
We believe in respect, freedom, and individual creativity. We embrace competition and acknowledge the achievements of our competitors with great respect.
Unfortunately, in our industry, the copying of ideas is increasingly taken for granted.
We see things differently. For us, it's clear: originality deserves protection – and appreciation.
The European Union Intellectual Property Office (EUIPO) protects trademarks and designs in all 27 EU Member States with just one application.
Benefits at a glance:
- Uniform EU protection
One application, one protection area for the entire European Union. - Cost-effectiveness
One central procedure instead of many individual national applications. - Legal certainty
Protection against identical or confusingly similar names, logos and product designs in the EU. - Increased value
Registered rights become assets that can be sold, licensed or mortgaged. - Competitive advantage
Strengthens your market position and builds trust with trading partners, customers and investors.
And that's exactly why we registered our intellectual property.
The EUIPO supports the entire lifecycle of an IP right, thereby protecting our work for many years:
- Examination and Registration
Applications are legally examined and entered into official registers as trademarks or designs. - Protection and Dispute Resolution
In cases of opposition due to earlier rights, the EUIPO makes decisions and provides clarity. - Long-term Safeguarding
Renewals, changes of ownership, or address changes are managed to ensure protection remains in place. - Transparency
Free databases like TMview and DesignView make existing rights visible to everyone. - Fight against Product Piracy
Through a European Observatory, the Office works with customs and police to combat counterfeiting.
This is how we ensure that the YOU TOO trousers remain protected as an original – from the idea to the wearer.